Capital Investment, Innovation, Inspiration

8/19/20 Quick Bites #9: Brand Building – Aditi Dash, Partner, Circle Up Growth Partners

OVERVIEW

In the ninth of our 30-minute lunchtime Quick Bites series, Aditi Dash, Partner at Circle Up Growth Partners chats with Vanessa Toy, Naturally Bay Area Board Member & Founder at Cultivate Creations about brand building.
Aditi believes a brand “encapsulates unique reason(s) that someone gives you their money, time or energy”
3 phases of Product Management: Discovery, Iteration, & Building
Know your competitors so you can articulate your differentiating benefit.
Speed can often be advantageous, especially for small newer brands.
Earlier consumers are forgiving of a brand/product they love.
Identify & stay true to company’s vision/mission statement as you build.

Guest: Aditi Dash, Partner, Circle Up Growth Partners
Host: Vanessa Toy, Founder, Cultivate Creations & Naturally Bay Area board member