Naturally Bay Area is launching the new Discovery Box program to deepen the connections in our industry.
Get your product in front of our network of esteemed Bay Area tastemakers including retailers, investors, CPG influencers, and community members who can help propel your business to the next level.
How it works
Boxes will be assembled and shipped 2-3 times per year, and will contain an assortment of products from member brands.
Our selection committee will review applications and invite qualified brands to ship their samples to our fulfillment partner for assembly. You’ll be instructed on which sku to send along with supporting flyers and documents.
Please read our FAQs about the program, and apply below. Unfortunately, due to space limitations, we can’t guarantee placement for everyone who applies.
Applications Currently Closed
► Applications for 2021 are currently closed. We’ll put out a call for new applications in early 2022. Sign up for our email list at the bottom of the page for email notifications.
Discovery Box Program FAQs
What is the Naturally Bay Area Sample Box Program?
Highlight a curated selection of Naturally Bay Area member brands for CPG influencers, investors, retailers and community members.
How do I apply to have my brand participate in the Sample Box Program?
Please complete the application form. The selection committee will be in touch with you to discuss next steps.
Is there a cost to participate?
If selected to participate, your financial obligation will be to supply your sample products and have them shipped to our program’s fulfillment center.
Do I have to be a member of Naturally Bay Area or Naturally North Bay to apply?
Yes, you need to be a member of one organization or the other. Sign up for membership here for Naturally Bay Area or here for Naturally North Bay.
How many sample box shipments will there be in 2021?
We are planning for 2-3 curated sample boxes in 2021 and heading into the 2022 Pitch Slam.
When will my samples be sent?
As we gather applications, we will refine the schedule of sample box shipments. We are planning out the shipment schedule for the full year 2021. We may decide to group certain shipments by specific product categories or themes, thus the timing of when your samples will be sent is TBD. We encourage you to apply now, but depending on your product and brand, you may be featured in a sample box later in the year.
Who will receive the sample boxes?
Around 50 Bay Area tastemakers will receive the sample boxes, including retail category buyers, distributors, investors, and industry advisors/key opinion leaders.
My product is perishable and requires refrigeration. Can I still participate?
Yes! We are working out the logistics for potential perishable shipments. Alternatively, there may be opportunities to include marketing materials in a non-perishable shipment (e.g., flyers, coupons to order product, etc.)
My product contains alcohol. Can I still participate?
TBD. We are working out the logistics for potential shipments with alcohol products. We still encourage you to apply and we will be in touch as plans firm up.
How many samples are required?
Approximately 75-100 samples.
Can I include product literature with my sample?
Will I be guaranteed a spot in a sample box?
Due to demand and box size limitations, we cannot guarantee that all brand applicants will be included in our 2021 program.
Where do the samples need to be delivered?
If your brand/product is chosen to participate, we will be in touch with logistics of where and when to deliver your samples to our Bay Area fulfillment location.