Consumer Insights for the Savvy Entrepreneur

How to Listen and React to the Voice of Your Consumer

Wednesday, Oct 30

5:30 pm - 7:30 pm @ MISTA, San Francisco




Consumer Insights for the Savvy Entrepreneur

How to Listen and React to the Voice of Your Consumer

Food and beverage businesses are started with the key assumption that someone out there will want to buy their products. Why not involve these consumers in your go to market plan?

This is the core idea behind consumer insights. It’s about understanding the wants and needs of your customers, but also why they feel the way they do. Putting a system in place to continually test your products can provide invaluable guidance on how to make your product more appealing, relevant, and more likely to succeed in the market.

Consumer Insights For the Savvy Entrepreneur will introduce you to the fundamentals of consumer insights, including scrappy ways to get the learnings you need on a bootstrap budget. With real world case studies from emerging brands that have leveraged consumer insights, you’ll hear about the profound impact these learnings can have on building a successful business.


Wednesday, Oct 30, 2019: 5:30pm-7:30pm


438 Treat Ave, San Francisco


Members: $25.00; Non-Members: $35.00

Presented in partnership with:

Mattson is North America’s most successful independent developer of new foods and beverages for the retail food and chain restaurant industries. Since 1977, we have worked with industry icons such as Pepsico, General Mills, McDonald’s, and Starbucks and as well as smaller disruptive brands such as Popchips, Blue Bottle Coffee, Annie’s, Happy Family, Argo Tea Cafés, and Organic Girl, to help them identify new business and product opportunities, formulate the early prototypes, develop the branding, positioning, and packaging, test them with consumers, and commercialize the winning products in contract manufacturing plants or in our clients’ own facilities.

We are a 65-person, employee-owned company that operates nimbly and efficiently, which allows our clients to be smarter and quicker in getting new products to market. We provide hands-on resources to our clients, but more importantly, we provide expertise, insight, and award-winning creativity across food categories, segments, and channels.

Mattson is located in the San Francisco Bay Area. We are currently in the process of planning, building, and equipping our new state-of-the-art food and beverage innovation facility, to be located just a few blocks away from our current 20,000 foot home in Foster City.

Find out more at:

MISTA helps startups and large organizations optimize ideas, products, people and investments as they work toward solving some of the world’s greatest challenges while also taking advantage of some of the greatest innovations and opportunities in the food and beverage industry.

On their own, no one company or organization can solve our biggest food challenges. MISTA is creating a multi-dimensional, hyper-connected ecosystem to bring ALL aspects of the food system together to address challenges the ENTIRE food system is experiencing.

All of this comes together at the MISTA Optimization Center (MOC), a state-of-the-art development lab and co-working space located in San Francisco.

Visit for more info.