EDUCATION SERIES: Best Practices for Brand Empowerment

From CPG to CBD and Beyond

Wednesday, Jan 30

5:30pm-7:30pm @ Eco-Systm




Best Practices for Brand Empowerment: From CPG to CBD and Beyond

Strategic insights, tips and trends for brand marketers in 2019

Matthew Youngblood, Founding Partner of Trinity Brand Group and Paul Kagiwada, Creative Director, will lead this session. Based in Berkeley, Trinity is a brand strategy and packaging design firm with relevant experience in packaged foods, non-alcoholic and adult beverages, cannabis, lifestyle and better-for-you brands.

The session will explore best practices in brand strategy to help new, emerging and mature brands grow and win. Topics will include how to build brand engagement, breakthrough at retail, and deliver positive consumer experiences across channels. The session will feature relevant examples of strategy development and packaging design, while also giving participants an overview of current trends and key learnings from working in the cannabis industry. Attendees will learn specific best practices for branding and packaging at retail, both traditional and online, and walk away with tangible tips and tools for increasing their brand’s effectiveness.


Special Guests

Matthew Youngblood, Founder Partner, Trinity Brand Group
A specialist in brand strategy, identity, packaging design and communications, Matthew is deeply committed to helping new and existing brands realize their potential. Prior to co-founding Trinity in 2005, Matthew was a Client Managing Director at Landor Associates in San Francisco.

Paul Kagiwada, Creative Director, Trinity Brand Group
Paul oversees the Trinity design team across offices in Berkeley and Chicago. Paul has led award-winning work for Trinity’s new and iconic brand clients, including Corona, Albertsons/Safeway, Quantum Health and Torani, in addition to launching CERIA™ Brewing Company, a new THC-infused, non-alcoholic cannabis beer.



Wednesday, January 30, 2019: 5:30pm-7:30pm


Eco-Systm, 540 Howard Street, San Francisco



Members: $25.00; Non-Members: $35.00