EDUCATION SERIES: Shopper Marketing

How big ideas can help small brands win at retail

Wednesday, Jan 29

We Work Food Labs, 5:30 p.m. - 7:30 p.m.




EDUCATION SERIES: Shopper Marketing

How big ideas can help small brands win at retail

How does an emerging natural brand with limited distribution, and an even more limited budget, target their marketing dollars to drive sales at retail? What is important to include in shopper messaging? What are the most effective promotion vehicles? How should brands layer marketing and trade spending? How can shopper marketing be leveraged for retailer support?

Mary Tarczynski of Parabolic, an Oakland and Detroit based shopper marketing agency with decades of “big CPG” experience now specializing in natural brands, will take us through best practices in shopper marketing including case studies for food and beverages, personal care, and cannabis in natural and conventional accounts. A panel of experienced practitioners representing an industry association, brand, and retailer will share their experiences and answer your questions about how to maximize your resources to drive “sell-in” and “sell-through.”


Julie Emmett, Senior Director, Retail Partnerships, Plant Based Foods Association

Kristen Politzer, Director of Customer Marketing, Traditional Medicinals 

Lauren Watson, Director of Marketing, Berkeley Patients Group


Wed, January 29, 2020
5:30 PM – 7:30 PM PST
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