EDUCATION SERIES: Shopper Marketing

How big ideas can help small brands win at retail


Wednesday, Jan 29

We Work Food Labs, 5:30 p.m. - 7:30 p.m.

Register

Share

 

EDUCATION SERIES: Shopper Marketing

How big ideas can help small brands win at retail

How does an emerging natural brand with limited distribution, and an even more limited budget, target their marketing dollars to drive sales at retail? What is important to include in shopper messaging? What are the most effective promotion vehicles? How should brands layer marketing and trade spending? How can shopper marketing be leveraged for retailer support?

Mary Tarczynski of Parabolic, an Oakland and Detroit based shopper marketing agency with decades of “big CPG” experience now specializing in natural brands, will take us through best practices in shopper marketing including case studies for food and beverages, personal care, and cannabis in natural and conventional accounts. A panel of experienced practitioners representing an industry association, brand, and retailer will share their experiences and answer your questions about how to maximize your resources to drive “sell-in” and “sell-through.”

Panelists

Julie Emmett, Senior Director, Retail Partnerships, Plant Based Foods Association

Kristen Politzer, Director of Customer Marketing, Traditional Medicinals 

Lauren Watson, Director of Marketing, Berkeley Patients Group


Date/Time

Wed, January 29, 2020
5:30 PM – 7:30 PM PST
Add to Calendar

Location

WeWork Waterfront Plaza
60 Francisco St
San Francisco, CA 94133
View Map

Registration

Members: $25.00; Non-Members: $35.00


Presented in partnership with:

 

Powering the Future of Food

We’re building a community of entrepreneurs, industry experts and investors to fix food, now and for the future. Food Labs offers two programming tracks to companies moving the needle in sustainability – Food Labs Membership and the Food Labs Accelerator.

Food Labs Membership

Food Labs is a workspace and global platform dedicated to startups impacting the future of sustainable food. We support early-stage innovators across the food ecosystem, including companies making food more sustainable through AI, robotics, kitchen appliances, supply chain, ag tech, distribution software, consumer goods, hospitality, and beyond.

Accelerator Program

To propel the We Company’s global commitment to sustainability, WeWork Food Labs will invest over $1M in food and agriculture startups through the Food Labs Accelerator. This program focuses on critical issues within the food industry, advancing solutions in an expedited timeline.

Visit  www.wework.com/promos/food-labs for more info.

Build Relationships + Connect on Topics Relevant to Your Role

Join the Naturally Bay Area Leadership Networking Forums!