Quick Bites: Building A Diverse Hiring Process

Zoom Webinar

Wednesday, Oct 20

12:00pm - 12:45pm PT





Join the Naturally Bay Area community and these experts for a candid discussion about the importance of sourcing a diverse candidate pool and thoughtful hiring process. Worried that your company is too small to be able to consider this right now? Learn why building this infrastructure now is critical to your success moving forward.


Wednesday, October 20th
12:00 p.m. – 12:45 p.m. PT


  • Registration for FREE: HERE


  • Jen Berliner, General Manager at Moonshot Snacks and Naturally Bay Area Board Member

Jen Berliner is the General Manager of Moonshot, a new line of climate-friendly crackers made with regeneratively grown ingredients. She’s passionate about creating behavior change that makes people and the planet healthier. Prior to Moonshot, Berliner was the CEO of Medlie, a leading fresh vegetable snacking platform incubated by Sonoma Brands. Berliner joined Medlie (formerly ZÜPA NOMA) in late 2016 from PepsiCo, bringing strong experience in growth strategy, insights-driven innovation, and channel and customer specific marketing programs. During her time at PepsiCo, she grew Mug Root Beer, Manzanita Sol, and SoBe; commercialized multiple “better for you” Foodservice innovations, and led Shopper Marketing at top retailers for three of PepsiCo’s $1.5B+ food & beverage portfolios. Before joining PepsiCo, Berliner developed integrated marketing campaigns at GMMB, a communications strategy firm in Washington, D.C. She has also consulted for Google Food, where she led qualitative research into employee eating habits and provided recommendations implemented at the corporate level to improve food choices. Berliner earned a B.A. in Political Science and French from Vanderbilt University and an MBA from the Yale School of Management.


Matt Kreutz is the CEO and Founder of Firebrand Artisan Breads.  Matt turned his lifelong passion for baking and working in the food service industry into Firebrand in 2007.  Matt grew up in the kitchen, spending hours helping his mom make meals for the family.  At 14 he got his first job in a bakery and has never worked outside the baking industry since. Matt has a passion to create a great workplace culture of inclusion, hard work and service.  Matt believes that a company has the responsibility to its employees as well as the community it serves.  Being raised in a house where his mother went to jail as a teenager and having experienced homelessness himself, Matt aims to make Firebrand a place where people can create a better life for themselves, their families and their community. From his first job in a bakery at the age of 14, he was hooked on working in the food industry and the people in the service industry.  Firebrand wanted to also find ways to provide opportunities to great people who just needed, in some cases, a first chance when exiting incarceration.  They wanted to exemplify how he always thought employees should be treated in the service industry and truly be a “mission with a bakery.” 

Pam McCoy’s career has been focused on creating positive connections through her work in HR and recruiting. She’s worked with high-growth companies in both consumer products and technology to build cohesive teams and manage people operations. As a child of parents that immigrated to the U.S. from Poland, Pam has always been drawn to bringing people from diverse backgrounds, cultures and ethnicities together. As a recruiter at Creative Alignments, Pam is passionate about helping growing food/CPG companies hire more diverse employees into inclusive cultures. She has a valued voice in Creative Alignments’ commitment to continually improving our recruiting process to become more inclusive and equitable, and regularly shares learnings from this journey in consulting with our clients.