Quick Bites: Category Review Trends with Top Buyers

Wednesday, May 5

Zoom Webinar, May 5th, 12 - 12:45pm PT





Don’t miss our Quick Bites lunchtime series on Wednesday, May 5th, from 12:00 – 12:45 p.m. PT, Category Review Trends with Top Buyers. Join us to hear more from leading Bay Area category buyers on how their review processes, timing, and criteria have shifted during and coming out of COVID.

We’ll also discuss the trends that they’re seeing, preferred marketing support tactics, and how to set yourself up for success with their respective retailers. You won’t want to miss these insights from Whole Foods, Safeway, and Good Eggs!


Wednesday, May 5th
12:00 p.m. – 12:45 p.m. PT


  • Registration for FREE: HERE


Naturally Bay Area board member Jen Berliner, General Manager of Moonshot Snacks will lead a conversation with our featured panelists:

  • Sarah Gordon, Senior Buyer – Whole Foods
    • Sarah began her career with Whole Foods in 2015 first working as a Regional Buyer supporting the Whole Body department. In 2018 she moved to support the Grocery team in the same role. Before joining Whole Foods, Sarah worked in category management for Safeway/Albertsons. In her free time these days, Sarah enjoys gardening and hiking in the Bay Area with her partner and their dog.
  • Patrick Wyman, Local Forager – Whole Foods
    • Patrick Wyman has 29 years of experience in the natural foods industry, and 19 with Whole Foods Market. He started with the company in a store support role for the grocery department, moved through grocery leadership, and now oversees the Northern California region’s local purchasing program and local vendor partnerships. In this role Patrick helps guide vendors through the logistics of bringing a product to market including topics like packaging, distribution, financing, and compliance with company and governmental standards. He’s passionate about the environment; professionally he participates in Whole Foods Market’s Green Mission leadership team, and spends plenty of time off work hiking and skiing.
  • Thuy Nguyen, Category Manager – Good Eggs
    • Thuy Nguyen has been working in the food world for over 12 years. and has done everything from scooping ice cream, to managing a grocery delivery company, handling sales and development at an organic meat company, and running farmer’s market booths in the dead of winter in New York City. She currently works on the Assortment team over at Good Eggs where she manages the following categories: Prepared Foods, Bakery, Drinks, Chocolate & Candy, and Vitamins and Supplements. Thuy is passionate about finding small emerging brands and helping them grow. When not working, Thuy spends her time cooking, baking, eating, thinking about food, or talking about it!
  • Miriam Welch – Dairy Category Manager – Safeway Norcal Division
    • Miriam started in the grocery business during high school as a bagger for Lucky Stores.  After progressing in-store roles, she moved to buying and category management for Lucky Stores/Albertsons.  Categories managed by Miriam have included dairy, frozen food, kosher, Asian and Hispanic foods.  In 2005, Miriam moved to Southern California as a category manager and in 2015 was promoted to Grocery Sales Manager, overseeing all grocery categories for Albertsons and VONS.  Recently, she was offered a terrific chance to return back home to Northern California as dairy category manager, supporting the Safeway stores in Northern California, Northern Nevada and Hawaii.  Miriam is the current co-executive chair of Network of Executive Women (NEW) for Southern California. She has a BS in marketing from San Francisco State and a MBA from University of California at Berkeley.