Quick Bites: Insights for Digital Growth in the New Normal
Wednesday, Nov 18
12:00 pm - 1:00 pm PT
Join us for Insights for Digital Growth in the New Normal, our next 30-Minute Quick Bites Lunch & Learn session, followed by Connecting After Quick Bites from 12:30 – 1:00pm.
This panel discussion will focus on how new and emerging brands can enter the market and/or find growth, given the ongoing realities of COVID-19.
We’ll hear from Jessica Malach at Social Nature regarding their new insights data on what consumers are predicting for the next potential wave of COVID and the behavioral changes they will be making as they continue to adapt to this new reality. We’ll also hear from brand marketing expert Christie Lee on how emerging brands can get scrappy to mine these insights specific to their categories and channels, and how emerging brands can build trusted connections with consumers in this fraught environment. In combination, Jessica and Christie will provide a well-rounded perspective to inform marketing and sales heading into Q1 2021.
After the presentation, they’ll be sticking around for Connecting After Quick Bites from 12:30 – 1:00pm, which offers participants an optional networking & discussion opportunity.
NEW DATE: Wednesday, November 18, 2020
12:00 p.m. – 1:00 p.m. PT
- Registration for FREE: HERE.
Jessica Malach, VP Partnerships & Insights, Social Nature
Jessica began her career in the natural health industry in 2004, where she’s worked with 100’s of brands on successful product launches, integrated marketing programs, and ways to leverage data to boost sales and brand engagement. Jessica is passionate about partnering with the natural product industry to support greater consumer education, awareness & access to healthier options. Featured speaker with CHFA, covered in Natural Foods Merchandiser, Nosh, Bevnet, and Health & Wellness Retailer.
Christie Lee, Founder, Nourishing Food Marketing
Founder of Nourishing Food Marketing, a brand marketing consultancy that helps food brands take flight and scale, Christie blends her experiences at Big Food (Clorox, Hidden Valley Ranch) and as a Food Founder (Tiny Hero) to develop marketing strategies for emerging brands and execute on them.
Event Moderator: Jennifer Berliner, Head of Go To Market, Planet FWD