Quick Bites: Know Your Roots! Building a Purpose-Driven Organization

Thursday, Oct 22

12:00 pm - 1:00 pm PT, Webinar





Join us Thursday October 22th, 12:00 – 1:00pm P.T. for our a 30-Minute Quick Bites Lunch & Learn session followed by Connecting After Quick Bites from 12:30 – 1:00pm.

This presentation will approach mission-driven business from a fresh new perspective. We’ll hear from the Leadership Team behind the homegrown phenomenon—Oakland Roots—the local sports club that not only packs stadium seats but goes beyond by making positive connections in the community.

After their presentation, Connecting After Quick Bites from 12:30 – 1:00pm will offer participants an optional networking & discussion opportunity.


  • Registration for FREE: HERE.


Mike Geddes: Chief Purpose Officer, Oakland Roots

Mike is Cofounder and Chief Purpose Officer of the Roots. Mike is a former BBC soccer reporter who has spent 20 years working at the intersection of sports, business and social impact. He is one of the world’s leading experts in sports and social impact.


Edreece Arghandiwal: Co-Founder & Chief Marketing Officer, Oakland Roots

Edreece is the Cofounder and Chief Marketing Officer of the Oakland Roots, a professional soccer team and sports club based in Oakland. He is a creative entrepreneur who blends big ideas with social purpose. His background includes Apple Inc., Translation LLC, and Hall Equities Group. Edreece studied at UC Davis and earned his MBA from Babson College.


Steven Aldrich: Chair, Oakland Roots

Steven joined GoDaddy in 2012, becoming the Chief Product Officer in 2016 before stepping down and focusing on the Roots in March of 2019. He co-founded an online insurance shopping service and sold it to Intuit. Steven earned his MBA from Stanford and BA from University of North Carolina. And he still is a keeper!


Christina Low: Chief Operating Officer, Oakland Roots

Chris joined the Roots from the beginning and oversees all operations. She has lived around the world in places like Hong Kong, London, Switzerland and US while working with global brands such as the IOC (International Olympic Committee), Turner Broadcasting and Endeavor. Chris earned her MBA from University of San Francisco and BA from Pepperdine.


Taylor Beggs: Head of Partnerships, Oakland Roots

Taylor is the Head of Partnerships for the Roots and helped build the sponsorship, youth club and non-profit partnership portfolio from 0 to 50+ in just one year. Partners include brands like Purity Organic, Pandora, Kaiser Permanente, Ale Industries, Senda, EBCE and Fremont Bank. Prior to joining the Roots, Taylor worked at global companies such as WME | IMG, Nike Sports Camps & Vision Critical.


Email info@naturallybayarea.org with your questions before the session!

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