OVERVIEW

Strategic Retail Account Planning is Critical to Winning in 2021 & Beyond

While it is critical to continue to ensure employee safety and customer service, now is the time for CPG sales leaders to begin account level planning for 2021.

Join us for an engaging & interactive session as we learn the principles that enabled Kevin Cleary to grow Clif Bar 10X and that Johnny Valeriote successfully uses with several Bay Area Natural Brands. Learn how a relentless focus on strategy, culture and execution, based on detailed analysis of all available data, can set your company on a path towards breakaway growth.

Submit your questions now to info@naturallybayarea.org so our panel can address them!

DATE/TIME

Thursday, August 6, 2020
1:00 p.m. – 2:00 p.m. PT

REGISTRATION

• Registration for FREE: HERE.

FEATURED GUESTS

• Kevin Cleary: Principal, Big Rock Growth Advisors

  • Kevin Cleary is an inspiring leader with an exceptional track record of partnering with private and public companies. He has proven that breakaway growth can be achieved by strategic prioritization paired with a relentless focus on the alignment of every executional element. He is a highly respected speaker who creates followership through deep personal connections.

    Previously, as CEO at Clif Bar & Company, Kevin was instrumental in growing company revenue 10X to become a leader in the healthy snack food category. With his relentless focus on strategy, execution and culture, he built a multiple bottom line organization that won numerous awards for green business, “Great Places to Work,” and sustainable agriculture. Kevin holds an MBA from The Kellogg School of Management at Northwestern University and a BS from University of California at Berkeley.

• Johnny Valeriote:  President & CEO, Omnium
  • Johnny founded Omnium, along with partners Colin R. Davidson and Adam Carter, with a vision of helping CPG clients succeed with sound business strategy backed by industry experience, mathematics and data science.  After obtaining a Bachelor’s Degree in Pure Math and Computer Science as well as a Master’s Degree in Computational Mathematics from the University of Waterloo, Johnny has spent the last decade consulting in several CPG categories, working closely with clients from Clif Bar to Del Monte, to define their trade strategy, managing P&L, and ensuring their overall success.

• Mary Tarczynski (moderator): Principal, Parabolic
  • Mary Tarczynski has 25+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations to help established and emerging natural brands sell in and sell through at retail. Current clients include Amy’s, Enviroscent, LaTourangelle, Lundberg Family Farms, Traditional Medicinals, Weleda and more.

    Mary is an advocate for diversity in leadership and serves as Co-Chair for the Network of Executive Women Northern California Region and as an Executive in Residence at Plug & Play Tech Center, advising consumer brands and ad tech startups. She and her husband live in Rockridge (Oakland) and are the parents of a Brown University graduate and UCLA and UCSC students. When not working or volunteering, Mary can be found running or hiking on Bay Area trails.

HOW DO ONLINE EVENTS WORK?

• Participants will be able to see and hear the presenters, but participants’ cameras won’t be on, and their microphones will be muted.
• Participants will be able to type questions via the Chat box.

Any tips about using ZOOM?

• If you have used Zoom previously but not recently, make sure you’ve downloaded the latest version for optimal results.
• Click here for specific instructions on how to proceed.
• While you can access Zoom via your computer’s browser (Chrome is preferred) without creating an account, you may have a better experience if you download the Zoom interface to your computer and log into your free account.
• The Zoom app is also available for your smartphone.
• Note that the quality of the Webinar will fluctuate both based on your internet connection and that of the presenters.