To Co-Man(ufacture) or not to Co-Man

When to bring it all in-house

Wednesday, Mar 27

5:30pm -7:30pm @ Eco-Systm (540 Howard St, San Francisco)




To Co-Man(ufacture) or not to Co-Man

How and when to call in the manufacturing cavalry

You know what you want from a co-man—reliability, quality and affordability—but what is reasonable to expect, and how do you get the terms you want? Our trusted panel will explain how to find the right co-man, negotiate a fair contract, protect your intellectual property, establish solid product specs and manage operations to improve profit margins–all while avoiding common rookie pitfalls. Learn from experts with experience on both sides of the equation.

Special Guests

William Madden, CoFounder Whole Brain Consulting

William Madden has worked in the food industry for the past 23 years. He specializes in big-picture operations, supply chain management and contract negotiation between food companies and contract manufacturers. Will has helped everyone from start-ups to multimillion-dollar businesses find the perfect match contract manufacturer, setting them up for long term success not a quick fix. He is also the author of “Separating the Con Man From the Co Man – A Guide to Contract Manufacturing.”

Brandon Hernandez, CoFounder Whole Brain Consulting

After earning a B.S. in biology from Colorado State University, Brandon began his career in food safety at Whitewave Foods. Today he is the co-founder of Whole Brain Consulting—a robust team of experienced food industry experts that provide a wide range of services, from co-manufacturer sourcing and contract negotiation to R&D, food quality, food safety and supply chain, logistics and operations management services. In addition to a specialization in food safety and quality assurance, Brandon is focused on business essentials and innovation.

About Whole Brain Consulting

As a premier outsourced operations consultancy, Whole Brain Consulting serves food companies around the world. The consultancy is comprised of a team of over a dozen food industry experts, each of whom specializes in one or more of the following: contract negotiation, food quality, food safety, food manufacturing research and development, sanitation protocol, food product recall process, operations management, supply chain management, ingredient sourcing or logistics.



Wednesday, March 27, 2019: 5:30pm-7:30pm


Eco-Systm, 540 Howard St, 2nd Floor, San Francisco


Members: $25.00; Non-Members: $35.00

Bites & Sips

Coming Soon!