Capital Investment, Finance

11/10/21 Quick Bites: What’s Your Company Worth? How CPG Companies Are Valued in Equity Financing and M&A Transactions

Watch the Replay




In this week’s Quick Bites panel on CPG Valuation in Equity Financing and M&A Transactions, we heard from three leaders about tools and best practices to value companies and empower businesses with key market metrics prior to negotiating financing rounds and major liquidity events.


Naturally Bay Area board member Don Buder, Partner at Davis Wright Tremaine LLP, led the conversation with our featured guests:


A few highlights from the discussion:

  • 19:43 – Rodney discusses utilizing the multi-brand strategy to increase growth if capital is hard to come by.
  • 27:03 – Joseph outlines internal transactions and emphasizes the need for a robust financial forecast.
  • 10:33 – Robyn states her broader take-home message: “When you see which transactions are being reported, it’s important to take a step back and actually see which deals are getting done right now”.