2/22/22 Quick Bites: E-Commerce Pricing and Channel Strategy
OVERVIEW
In this week’s Quick Bites panel on how to set up your business for DTC success, we heard from two experts about how to calculate COGs for the DTC channel, factors to consider when putting together your product offerings, and how to protect your margin so that you make money on every single transaction.
PANELISTS
Naturally Bay Area chair Pete Brennan, VP of Brand Strategy and Commercialization at Purely Righteous Brands LLC, kicked off the conversation with our featured guests:
- Betsy McGinn, Founder of McGinn eComm
- Allison Ball, CEO/Founder of Retail Ready®
HIGHLIGHTS
A few highlights from the discussion:
- 6:17 – Betsy McGinn, Founder of McGinn eComm, reviews a number of fundamental aspects of profitability that are overlooked at the beginning of a brand’s journey, such as platform understanding and content development.
- 26:10 – Allison Ball, CEO/Founder of Retail Ready®, emphasizes the importance of investing in email marketing strategy and paid ad campaigns.