Capital Investment, Finance, Inspiration

4/1/20 Financing Your Business Through Turbulent Times While Not Running Out of Cash



Hear from leading industry experts on how to finance your business during these uncertain and volatile times. This workshop provides practical, actionable insights on:

  • Managing cash flow
  • Understanding/applying for the SBA Disaster Assistance Loan & Paycheck Protection Program
  • Understanding available debt & equity options
  • Ensuring capital efficiency

In addition, all attendees will have access to a simple Excel tool to project monthly, weekly and even daily

Presentation Slides

Excel Tool

Panelist Q&A


  • 00:00:00 Introductions by Bob Burke (Natural Products Consulting)
  • 00:04:00 Welcome from Don Buder (Chair of Naturally Bay Area)
  • 00:05:05 Cash Is King … And, How to Not Run Out of It by Gary Hirshberg (Hirshberg Entrepreneurship Institute) and Andy Whitman (2x Consumer Products Growth Partners)
  • 00:46:30 Overview of Debt Financing Options with Specific Review of the SBA Disaster Assistance Loan & Paycheck Protection Program by Keith Kohler (K2 Financing) with Jeni Chokron (First Horizon Bank)
  • 01:23:00 The State of Equity Financing Today by Mike Burgmaier and Nick McCoy (Whipstitch Capital)
  • 01:39:07 Best Practices on Being Capital Efficient and Running on All Cylinders (when there is little margin for error) by Elliot Begoun (TIG) and Bob Burke
  • 01:50:30 Q&A

Featured Guests

  • Don Buder: President, Naturally Bay Area
  • Bob Burke: Founder, Natural Products Consulting
  • Gary Hirshberg: Founder, Hirshberg Entrepreneurship Institute
  • Andy Whitman: Managing Partner, 2x Consumer Products Growth Partners
  • Keith Kohler: President, K2 Financing
  • Jeni Chokron: Sr. Commercial Relationship Manager, First Horizon Bank
  • Mike Burgmaier: CoFounder & Managing Director, Whipstitch Capital
  • Nick McCoy: CoFounder & Managing Director, Whipstitch Capital
  • Elliot Begoun: Founder & Brand Champion, TIG

Let’s Get Festive and Raise a Glass to Our Local Community!

Naturally Bay Area Holiday Happy Hour + Gift Fair:
Wednesday, December 13th