OVERVIEW

• In the fifth of our 30-minute lunchtime Quick Bites series, Vanessa Toy, Founder of Cultivate Creations talks with Jim Taschetta, Naturally Bay Area board member & CMO/Head of Retail Operations of MWG Holdings, LLC about integrated marketing.
• Vanessa emphasizes the importance of: knowing your consumer, knowing your brand and knowing your objectives before executing and investing in marketing communication and integrated marketing programs.
• She urges businesses to determine their unique “ownable point of difference” and to keep a consistent message and voice across all marketing platforms.
• During the pandemic and the rapidly increasing direct-to-consumer market, businesses must creatively innovate & offer a personal touch to customers.
• Click HERE to download Vanessa’s Integrated Marketing Presentation Slides.

FEATURED GUESTS

• Guest: Vanessa Toy, Founder, Cultivate Creations

• Host:  Jim Taschetta, CMO/Head of Retail Operations, MWG Holdings, LLC