Marketing


7/15/20 Quick Bites #5: Integrated Marketing – Vanessa Toy, Founder, Cultivate Creations

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OVERVIEW

  • In the fifth of our 30-minute lunchtime Quick Bites series, Vanessa Toy, Founder of Cultivate Creations talks with Jim Taschetta, Naturally Bay Area board member & CMO/Head of Retail Operations of MWG Holdings, LLC about integrated marketing.
  • Vanessa emphasizes the importance of: knowing your consumer, knowing your brand and knowing your objectives before executing and investing in marketing communication and integrated marketing programs.
  • She urges businesses to determine their unique “ownable point of difference” and to keep a consistent message and voice across all marketing platforms.
  • During the pandemic and the rapidly increasing direct-to-consumer market, businesses must creatively innovate & offer a personal touch to customers.
  • Click HERE to download Vanessa’s Integrated Marketing Presentation Slides.

FEATURED GUESTS

  • Guest: Vanessa Toy, Founder, Cultivate Creations

  • Host:  Jim Taschetta, CMO/Head of Retail Operations, MWG Holdings, LLC 

VIEW VIDEO

  • Click HERE for video