6/17/20 Quick Bites #1: Product Innovation – Michelle Ferguson, EVP Innovation, CLIF
- In the first of our new 30-minute lunchtime Quick Bites series, Naturally Bay Area Board Chair Don Buder chats with CLIF Bar’s EVP of Innovation, Michelle Ferguson about product innovation during the pandemic.
- During the ever-changing pandemic landscape, adaptability and product innovation are key.
- Don and Michelle discuss trends and changes in the food industry, identifying strategies and best practices to adjust to these uncertain and dynamic times.
- Michelle emphasizes the importance of identifying consumers’ changing values and needs, particularly given the dramatic increase in direct-to-consumer and online shopping.
Guest: Michelle Ferguson, EVP Innovation, CLIF Bar
Host: Don Buder, Partner, Davis Wright Tremaine
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