OVERVIEW

• In the first of our new 30-minute lunchtime Quick Bites series, Naturally Bay Area Board Chair Don Buder chats with CLIF Bar’s EVP of Innovation, Michelle Ferguson about product innovation during the pandemic.
• During the ever-changing pandemic landscape, adaptability and product innovation are key.
• Don and Michelle discuss trends and changes in the food industry, identifying strategies and best practices to adjust to these uncertain and dynamic times.
• Michelle emphasizes the importance of identifying consumers’ changing values and needs, particularly given the dramatic increase in direct-to-consumer and online shopping.

FEATURED GUESTS

• Guest: Michelle Ferguson, EVP Innovation, CLIF Bar
• Host: Don Buder, Partner, Davis Wright Tremaine

VIEW VIDEO

• Click HERE to view video