6/17/20 Quick Bites #1: Product Innovation – Michelle Ferguson, EVP Innovation, CLIF




  • In the first of our new 30-minute lunchtime Quick Bites series, Naturally Bay Area Board Chair Don Buder chats with CLIF Bar’s EVP of Innovation, Michelle Ferguson about product innovation during the pandemic.
  • During the ever-changing pandemic landscape, adaptability and product innovation are key.
  • Don and Michelle discuss trends and changes in the food industry, identifying strategies and best practices to adjust to these uncertain and dynamic times.
  • Michelle emphasizes the importance of identifying consumers’ changing values and needs, particularly given the dramatic increase in direct-to-consumer and online shopping.


  • Guest: Michelle Ferguson, EVP Innovation, CLIF Bar
  • Host: Don Buder, Partner, Davis Wright Tremaine


  • Click HERE to view video

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