As part of our mission, Naturally Bay is committed to J.E.D.I. (Justice, Equity, Diversity, Inclusion) practices to strengthen our internal policies, better serve members, identify aligned sponsors, and promote equity and inclusion in the natural products industry. We agree that support of entrepreneurs with a diversity of backgrounds and perspectives will enrich the NBA community and support a thriving natural products industry.



Join us on the J.E.D.I. journey. These resources offer guidance, education, and community for getting started on your own journey.


The How of JEDI

The OSC J.E.D.I Collaborative envisions a natural products industry that centers at its core on justice, equity, diversity, and inclusion.

The J.E.D.I. collaborate has published a free, 10-step guide to embedding justice, equity, diversity and inclusion principles into the fabric of a company, no matter its size.

The How of JEDI

JEDI Collaborative Resource Library

To help you begin to integrate J.E.D.I principles into your organization, the J.E.D.I. Collaborative has created and collected tools, resources, and expert solutions providers to guide you along the path.


Project Implicit

Project Implicit is committed to challenging organizational and institutional disparities through data-driven research and education. Their mission is to educate the public about bias and to provide a “virtual laboratory” for collecting data on the internet.

► Test your biases with their Implicit Association Test (IAT). A test that measures attitudes and beliefs that people may be unwilling or unable to report. It covers a range of biases including race, age, sexuality, religion, weight, and more.

Project Implicit

Project Potluck

Project Potluck is a professional community founded by People of Color with a singular mission: to help POC build successful companies and careers in the Consumer Packaged Goods (CPG) industry through mentorship programs.

Project Potluck was founded by Ibraheem Basir (Founder & CEO of A Dozen Cousins) along with founding Board Members Ayeshah Abuelhiga (Founder & CEO of Mason Dixie Foods) and Arnulfo Ventura (CEO of Beanfields).

Project Potluck

J.E.D.I. in Action

Read profiles about local companies who have made commitments to integrate Justice Equity Diversity and Inclusion (J.E.D.I) into the fabric of their company. This series shows that there are many paths to take and the efforts come in all shapes and sizes.