MISTA is a new venture for Givaudan (www.givaudan.com), the world’s leading flavor company. MISTA, which means tasty morsel in Sanskrit, is focused on supporting startups across the food and beverage industry. MISTA helps optimize ideas, products, people and investments to solve our biggest food challenges by serving the needs of startups through multiple partners and collaborators within the MISTA ecosystem. In addition to Givaudan, the core strategic partners include KitchenTown, a food start-up incubator and scale-up production facility, and Pilot R&D, a food innovation and development company founded by chefs who built and ran the R&D labs for some of the world’s most innovative, Michelin-starred restaurants. MISTA will have a state-of-the-art food development lab and co-working space in the heart of San Francisco.