Ben Mand

Ben Mand is CEO of Guayakí Yerba Mate. Prior to joining Guayakí, Ben was CEO of Harmless Harvest. At Harmless Harvest, Ben successfully transformed Harmless Harvest by tripling sales, radically streamlined the supply chain, and ultimately transformed an unprofitable business into a profitable and scalable company. Ben also led the successful acquisition of Harmless Harvest by Danone

Perhaps most importantly, Ben’s passion and commitment to the company’s mission-led objectives has resulted in assistance to >38k people in Thailand via Fair For Life initiatives, a transition to >50% regenerative organic farming, conversion to 100% rPET bottles, and bringing Harmless Harvest dramatically closer to its goal of 100% zero-waste.

Over the past 20 years, Ben has worked in various brand marketing and innovation roles at leading companies including General Mills, Johnson & Johnson, and Interbrand. He has made an impact as a change agent, driving improvements in health, sustainability, and social impact while delivering consistent sales and profit growth. Prior to joining Harmless Harvest, Ben oversaw all marketing, innovation and creative strategy for Plum Organics, a leading organic baby food brand. Under Ben’s tenure, the brand quickly accelerated from #3 to #1 in the category.

Ben is a seasoned speaker and has been featured at industry events including SXSW, Natural Products Expo and Advertising Week, speaking about everything from socially-minded business practices to marketing with empathy.

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