Ira Haber is the COO of Navitas Organics, a mission-driven pioneer of plant-based, nutrient-dense superfoods. In this capacity, he oversees all aspects of the company’s operational, finance and administrative functions. Ira previously served as CEO of Just Desserts, a nationally distributed bakery producing natural desserts. He has also held a variety of executive positions with Kraft, Alliant Foodservice and several software companies with solutions developed for the food and beverage industry. Ira began his career with PriceWaterhouseCoopers. He lives in San Francisco and has been a Bay Area resident for nearly 20 years. He also serves on the Board of Directors of Katalina Holdings which owns the Bubbies and Cook’s Pantry brands.