January 14, 2020

Jen Berliner

Jen Berliner is the General Manager of Moonshot, a new line of climate-friendly crackers made with regeneratively grown ingredients. She’s passionate about creating behavior change that makes people and the planet healthier.

Prior to Moonshot, Berliner was the CEO of Medlie, a leading fresh vegetable snacking platform incubated by Sonoma Brands. Berliner joined Medlie (formerly ZÜPA NOMA) in late 2016 from PepsiCo, bringing strong experience in growth strategy, insights-driven innovation, and channel and customer specific marketing programs. During her time at PepsiCo, she grew Mug Root Beer, Manzanita Sol, and SoBe; commercialized multiple “better for you” Foodservice innovations, and led Shopper Marketing at top retailers for three of PepsiCo’s $1.5B+ food & beverage portfolios.

Before joining PepsiCo, Berliner developed integrated marketing campaigns at GMMB, a communications strategy firm in Washington, D.C. She has also consulted for Google Food, where she led qualitative research into employee eating habits and provided recommendations implemented at the corporate level to improve food choices. Berliner earned a B.A. in Political Science and French from Vanderbilt University and an MBA from the Yale School of Management.


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