Mary Tarczynski

Mary Tarczynski has 30+ years of experience leading cross-functional teams to build equity and drive sales for CPG brands including Coca-Cola, Kraft, Clorox and Campbell’s. She left corporate marketing to spend four years in emerging ad tech; then in 2016 co-founded Parabolic, a shopper marketing agency offering “ideas with trajectory” – integrated strategies, concepts and activations –  to help established and emerging natural brands sell in and sell through at retail. Current clients include Diamond Foods, Good Foods, the Plant-Based Foods Association, Straus Family Creamery, Traditional Medicinals, and Weleda Skin Care.

Mary is currently the Education & Networking Events lead on the Naturally Bay Area Board. She is an advocate for diversity in leadership and recently “retired” after 13 years of volunteer leadership with the Network of Executive Women (now called NEXTUp) in Northern California.

She and her husband live in the Oakland Hills and are the proud parents of Brown University and UCLA grads and a current UC Santa Cruz student. When not working, volunteering, or traveling for fun, Mary can be found running or hiking on Bay Area trails.

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