An experienced CPG Executive with a love for building brands and a drive to positively impact communities through natural & organic mission-driven businesses that inspire a shift forward in the food system and the world around us.
Pete currently sits as Chair of the Naturally Bay Area board and brings 20+ years of Consumer Packaged Goods experience to his role as Vice President of Innovation at Mattson. Having worked and learned at small and large companies like Kellogg’s, Foster Farms, Del Monte, Zola, Purely Righteous Brands, and the E. & J. Gallo Winery – he has led & developed iconic food & beverage brands including Kashi, Morningstar Farms, Gardenburger, Eggo, Foster Farms Fresh Chicken, and most recently his own husband-wife startup, Soñar! Organic Grain Free Tortilla Chips.
When Pete isn’t working or talking natural products, you can find him riding one of his bikes or teaming up with his wife to chase after their daughters on the soccer field or around the house in Oakland, CA.